MDV

Sasa Fragrence Award 2008

GLAMOUROUS FRAGRANCES OF 2008

Flight Of Fancy - Anna Sui









Radiant and embracing, luscious and young, the floral-fresh
fragrance leads to a dream world where blossoms sparkle in
the sun. It is exactly here that a young woman can discover

her true self.

A delicious burst of Litchi, Yuzu and Java Lemon entices
exploration. The soft floral scent of Star Magnolia,

Rose Blossom and sheer Purple Rain Freesia awakens the heart
to delight, as a warm undercurrent of Amber Crystals, Skin Musk,
and White Woods create a tranquil serenity, stirring feelings she
hasn’t felt before.

Exhilarating and emotional, Anna Sui’s new fragrance makes the
transformation complete.

Femme – Boss

The new fragrance Femme by BOSS leaves behind an aura, which conjures up captivating images of the woman. The subtle warmth of the fragrance that lingers is overridingly sophisticated and modern. It entices and is the most liberating feminine fragrance from BOSS. Radiant. Soft. Smooth. Femme by BOSS is harmony in a bottle; a scent metaphor for modern femininity. But the key is subtlety. Overpowering fragrances are passé – new feminine fragrances are effortless. Projected by the fruity top notes of tangerine and blackcurrant, Femme by BOSS has a creamy musk-like base that works with the white floral trio of stephanotis, rose and oriental lily to leave just a subtle warm aura of the scent behind.

Pure - Boss

A subtle, sophisticated and delightfully fresh fragrance. With its utterly energising scent that bursts with aquatic freshness, BOSS Pure captures the sensuality and emotion of a man united with the pure, unstoppable power of water.The power of BOSS Pure lies in its fizzy Mediterranean citrus with juicy fruit notes and water accord, which capture the character of the fragrance – subtle, sophisticated and utterly fresh.

Top notes
The aquatic nature of the fragrance is projected by fig water, which combined with fizzy Mediterranean citrus notes, creates a delightfully clear freshness.

Heart notes
The heart of the fragrance has a floral clarity with notes of lily and hyacinth. The result is an exquisitely smooth and subtly sophisticated scent.

Base notes
The base is composed of pure wood - massoia - which creates a soft woody and creamy scent, clearly enhancing the fragrance’s masculine character.

Midnight Fantasy - Britney Spears

An intoxicating elixir of luscious fruits invites you into a mysterious realm of temptation and intrigue. A seductive floral bouquet mingles with sensuous musks and dark amber to create an unforgettable MIDNIGHT fantasy.

Dusk: Forbidden richness of Black Cherries fused with Framboise and Exotic Plum create a desire for more.

Clock Strikes 12: Seductive Night Blooming Orchid and Freesia mischievously flirts with enticing Velvet Iris.

Was it a dream?
Unforgettable and magnetic, Sensuous Musk, Amber and Vanilla leave a warm and sexy trail of intrigue.

CK IN2U Him – Calvin Klein

CK IN2U Him intoxicates with lime gin fizz before emanating a combination of cool musks that radiate from top - to bottom. This delicious journey reaches its peak with a warm vetiver finish.

Fresh woody oriental

Top: lime gin fizz, pomelo leaves, frosted tangelo
A surge of lime gin fizz tickles the pomello leaves followed by a burst of freshness from the frosted tangelo.

Mid: cocoa, pimento, shiso leaves
An unexpected combination of exotic scents and sensations - the bitter cocoa bean intertwined with the fiery pimento – is delicious and hot. Fresh shiso leaves add a cool contrast to the mix.

Dry: cool musks, white ceder, ultra-vetiver
From start to finish, the suggestive cool musks linger throughout. White cedar and earthy vetiver warm you up and leave you wanting more.

CK IN2U Her – Calvin Klein

CK IN2U Her starts off with a burst of pink grapefruit fizz and a surge of mouth watering sugar orchid. The base of the scent is flush with seduction, satisfaction, and a lingering afterglow.

Fresh floriental

Top: pink grapefruit fizz, sicilian bergamot, red currant leaves
A carefree burst of sparkling pink grapefruit fizz, splashed over tart red currant leaves and zesty sicilian bergamot.

Mid: sugar orchid, white cactus
A sugar-coated fantasy blooms and mingles with the hypnotic nectar of the white cactus.

Dry: neon amber, vanilla soufflé, red cedar
Warm neon amber floods throughout, finishing with a kiss of luscious vanilla soufflé and smoldering red cedar.

Cool Water Woman - Davidoff

Davidoff Cool Water Woman fully captures life’s most essential resource – water - in a shimmering mix of fragrant notes: aquatic, ozonic and botanical. A sensual oceanic freshness that reinforces woman’s confident beauty.

Top Note
A burst of sparkling fresh notes of citrus, quince, black currant, pineapple and honeydew melon, followed by a surprising bouquet of aquatic florals: lotus blossom and water lily. This effervescent blend invigorates, then quickly quiets to a serene bliss.

Heart Note
Chosen for the delicate purity of their aroma, the floral notes of may-rose, jasmine and lily of the valley harmoniously create the heart of this fragrance.

Base Note
Exotic, woody notes of orris, vetiver and sandalwood combine to conjure images of a tropical rainforest, then lead the senses to an orchard, rich with the heady tones of peach and mulberry. A subtle hint of amber provides a sensual finishing note.

The rippling layers of Cool Water Woman seem to murmur and glisten, evoking the sensation of a primal, nascent experience with nature’s most essential element. This is Cool Water Woman, as refreshing and sensual as water itself.

London - Dunhill

As if in homage to the great city from which Dunhill London takes its name, this scent has an intriguing olfactive landscape, much like the city it is inspired by. It unfolds before the senses to reveal a rich, yet refined fragrance, from the traditional to the unexpected. This scent links the historical craft of perfumery with the modern innovation of the Dunhill brand.

The crisp succulence of apple in the top note makes the fragrance fresh and contemporary, harmonizing beautifully with the rose ingredient in the heart of the fragrance. Flirting with spicy cardamom, geranium flourishes to balance out seductive woods, found in the base notes with the deep, richness of patchouli, and vanilla, which have been used for generations and give an unquestionably lasting masculine accord.

The jewel in the Dunhill London crown is a rose – an iconic symbol of Englishness and a flower often associated with femininity, but firmly rooted in the traditions of male perfumery. The masterful bloom draws, lifts, softens and harmonizes to create a definitively sexy, sophisticated signature scent that is irresistible.

Gucci – Gucci by Gucci

A modernized chypre, Frida Giannini combines classical perfumery with her unique flair for innovation.

The fragrance beams with bright exoticism as the top notes emerge with an unexpected blend of guava and pear, to bring uniqueness and modernity.

The heart adds a rich, sensual femininity with the Tahitian Tiare flower giving creaminess to an unconventional bouquet. Musky notes and honey add sensuality and warmth to the patchouli base, leaving a lasting impression.

For the lover of more intense fragrances, the Gucci by Gucci range will also include the deeper and more sensual Eau de Parfum, available exclusively at Gucci boutiques and department stores.

Reflecting a more concentrated composition, Gucci by Gucci Eau de Parfum is housed in a richly hued, dark brown flacon, decorated in gold. Its chocolate brown outer packaging is wrapped in ribbon inspired by the iconic Gucci webbing, for a truly decadent effect.

XY – HUGO

Reminiscent of the HUGO by HUGO BOSS fragrance, HUGO XY is a more mature re-interpretation of the irreverence of HUGO, modernised with the emphasis of the mint and basil heart notes which create an aromatic green bouquet.

HUGO XY also contains the innovative and patented ’Time Release Technology’, which empowers the scent to be re-animated on the skin long after the first time it is sprayed. This allows for the enjoyment of the spirit of the fragrances for longer.

Top Notes:
In first instance, there is the Pear Tree Leaves accord, which brings a fruity and green aroma to the fragrance, for a defined and distinctive scent.

Heart Notes:
The heart of the fragrance is all about contemporary masculinity. Notes of Crushed Ice, Basil Leaves and Mint together help create an aromatic green accord, for a spectacularly fresh, clean and masculine fragrance.

Base Notes (dry-down):
The Lebanese Cedar wood notes create a smooth, constant foundation for the fragrance. The Cedar wood note is a provocative, woody scent which is more apparent in the dry-down of the fragrance. It is dry, woody, slightly earthy and with a hint of pine tree – a signature note of HUGO fragrances.

XX - Hugo

The contemporary nature of HUGO XX is encapsulated by the re-invention of an edible note, inspired by the aroma of basmati rice. This creates a very feminine scent reminiscent of the HUGO Woman fragrance, but with a more mature character.

Top Notes:
HUGO XX gives an irresistible first impression thanks to the predominance of the Lychee top note. This allows for the creation of an utterly feminine and delicate scent.

Heart Notes:
The compelling heart of the fragrance is then revealed. The basmati rice and
Jasmine Sambac heart notes together create a scent that is both floral and soft, giving the fragrance an imaginary texture.

Base Notes (dry-down):
The base is Sandalwood, giving a creamy woodiness to the fragrance. This provides lasting power and sophistication to HUGO XX.

Deseo - Jennifer Lopez

A sheer, fruity floral scent.

Feel the freshness and the softness of Jennifer’s garden on a peaceful summer morning. Petals are dancing in the air, the sky is blue, the sun is rising, and everything looks quiet…

A Sparkling Top:
Apple, Peach, Sicilian Bergamot, Freesia, Hedione

A Floral Heart:
Pink Rose, Muget, Orange Blossom, Magnolia, French Mimosa

A Mineral Base:
Warm Amber, Oak-moss, Sensual Musks, Creamy Sandalwood, Atlas Cedar wood, Patchouli, Mineral Accord

Daisy – Marc Jacobs

DAISY is a fresh and feminine, with a playful innocence. It is sophisticated but not too serious. Bright and alluring with a sense of ease.

Radiant and enchanting, Daisy is a sparkling floral bouquet- spirited and fresh, wrapped in comfort and warmth. At the heart of Daisy is a floral with vintage edge:Violet. Sophisticated with a touch of whimsy, violet captures the eclectic, vintage flavor of Marc Jacobs’ feminine, edgy designs.

Daisy opens with the luscious natural freshness of wild strawberry, violet leaves and ruby red grapefruit. The heart of gardenia, violet petals is velvety and luminous – a modern vintage. Musk. Vanilla infusion and white woods round out the balance of notes with smooth softness and warm sensuality.

Princess - Vera Wang

Radiant and whimsical, Vera Wang Princess is a sheer, fruity floral – rich with vanilla and
brimming with exotic flowers and succulent fruits

The scent sparkles with the captivating, sweet, tart aroma of delicate lady apples and dreamy water lily kissed lightly by golden apricot and mandarin meringue

Sweeping into a heart of ripe pink guava and the rare, coveted Tahitian tiare flower, wild tuberose and dark chocolate join the revolution

Tempted with a tasty vanilla chiffon and pink frosting, the fragrance is wrapped in a mysterious air
of precious amber and forbidden woods.

Diamonds - Emporio Armani

The blend evokes self confidence in a woman.

The fragrant rose is enhanced with a touch of litchi and raspberry. The combination of woods and amber suggest sexiness. A scent that is sparkling, juicy, irresistible, absolutely feminine and assertive.

Romance – Ralph Lauren

Ralph Lauren Romance is categorized as a sensuous woody floral capturing the best of traditional perfumery – the richness, luxury, and undeniable femininity of the great classics and combines it with the floral fluidity of modern romance.

A smooth sensual blend of velvety woods, extravagant florals and seductive musk. This soft, sexy scent has a potent romantic appeal:
- Sungoddess Rose – The scent is playful, happy and indisputably modern. Its effervescence enhances instant attraction.
- Lotus Flower – Buddhism attributes this flower with four virtues – Loveliness, purity, softness and aromatic pleasure.
- Night Blooming Daylily – Its flowers live for twenty-four hours and have a warm and feminine aroma and a rich texture.
- Patchouli "Coeur" – The richest, highest quality of the oil is said to clear and balance the mind, sharpen the wits and heighten the sensual experience.

Polo Explorer – Ralph Lauren

The Polo Explorer fragrance is categorized as fresh woody amber and inspired by the journey to explore . Designed to take us on a quest around the world, the fragrance is created with an signature scent that is as refreshing as it is masculine and rugged – a fragrance built for adventure.

Key fragrance elements:

-Crisp freshness – South African mandarin and sicilian bergamot
-Woody drydown – Cuban mahogany and eco-friendly sandalwood from the Australian outback
-Warmth and long wear – Argentian mate and amber from North Sea

Be Delicious – DKNY

Featuring a unique American apple note created exclusively for DKNY. The top reveals an energetic blend of dewy, green cucumber and sparkling grapefruit, while magnolia leads into an airy heart. An exotic hint of tuberose – combined with white muguet, rose and violet – adds a fresh, floral feel. Lastly touches of sandalwood, blonde woods and white amber enhance the crisp sensuality.

Code Donna - Giorgio Armani

All the virginal freshness of the barely open flower is expressed by the cheerful sparkle
of orange zest. Two kinds of orange peel, one from the Ivory Coast and the other from an Italian orange, join forces to express that easy, light-hearted, Italian refinement.

The deep scent from the pistil - vibrant and exciting. The elegance of a particularly sunny and radiant Tunisian orange blossom is amplified by the precious Sambac jasmine from India, so feminine and sophisticated.
The sweet embrace of an unforgettable trail. The familiar, inimitable sweetness
of the orange blossom, so velvety that it becomes addictive, is intensified by the incredibly soft embrace of Madagascan vanilla and by a touch of honey.

Armani Code – Giorgio Armani

A fresh, spicy, oriental composition that releases its fragrance over the course of the evening. An infinitely personal perfume that suggests virility, sensuality and casual elegance.

Top note
The immediate impression is an enchanting, citrussy note. Fresh, light and harmonious as lemon but delicate and pleasing like bergamot evoking the crystalline elegance of a cologne.

Middle note
Immediately conveyed by the olive flower, with its strangely attractive aromatic and aniseed notes.Pure, smooth and radiant, inextricably linked with Latin origins.

Base note
Its timeless charm and sophistication lies in the new combination of two raw materials with notes of tobacco, fine leather and rare wood.The tonka bean – an ebony-coloured fruit of an Amazonian tree reminiscent of cumarin and heliotrope, much loved by perfume creators - captivates with its deep, warm, soothing and lightly tobacco fragrance.This is combined with guaiacum wood, a wild tree from South America, nicknamed heart wood.